Full of sincere insights and daring concepts, The GANNI Playbook affords a sensible information to accountable enterprise and the blueprint for reshaping style – and enterprise for the longer term
Pictures by Rosie Marks that includes GANNI’s collaboration with New Steadiness
The beloved Danish style label GANNI has by no means been shy about rewriting the rulebook. Earlier this 12 months, the Copenhagen-based model launched The GANNI Playbook: The right way to Get Began Making a Accountable Enterprise, its inaugural tome by GANNI cofounder Nicolaj Reffstrup and business author Brooke Roberts-Islam.
This 200-plus-page hardback affords a take a look at what it means to construct a purpose-driven model in as we speak’s style business. Revealed by Penguin Random Home UK, it’s equal elements reflective memoir and sensible information, inviting readers – entrepreneurs, style insiders and fans alike – to rethink the connection between profitability and accountability.
For Nicolaj Reffstrup, former CEO of GANNI, sustainability isn’t only a advertising slogan; it’s a ethical and moral accountability. However as he makes clear in The GANNI Playbook, the trail towards working a extra accountable enterprise is never simple. On this e-book, he brazenly shares the challenges GANNI has confronted through the years, alongside the methods that propelled GANNI to worldwide stardom.
Pictures courtesy of GANNI that includes the model’s FUTURE, TALENT, FABRICS exhibition hosted in collaboration with Copenhagen Trend Week
Drawing on GANNI’s personal evolution, the e-book delves into the burden of the style business’s carbon emissions, the sense of guilt that accompanies progress and the troublesome trade-offs concerned in pursuing sustainability with out sacrificing industrial success. With candid reflections and refreshing honesty, the GANNI Playbook is much from being a utopian manifesto – it’s rooted in sensible recommendation.
Reffstrup acknowledges that sustainability is an ongoing strategy of negotiation. But the Playbook is wealthy with examples of how GANNI has turned phrases into motion. Licensed as a B Corp, the model has made daring strikes in recent times, resembling committing to 100% traceable provide chains, phasing out virgin animal leather-based and embracing carbon insetting schemes to scale back emissions.
Plus, the Scandi label is switching 3 key materials to licensed alternate options: natural cotton, recycled polyester and lenzing™ ecovero™ viscose. In 2023, GANNI achieved a 7% absolute discount in carbon emissions from a 2021 baseline, marking vital progress within the model’s environmental affect.
Pictures courtesy of GANNI that includes founders Ditte and Nicolaj Reffstrup
GANNI’s annual Duty Report additional underscores its dedication to transparency, whereas the choice to print the e-book on Forest Stewardship Council licensed paper (FSC) additional highlights the style model’s dedication to lowering its environmental and environmental footprint.
At its core, The GANNI Playbook displays the spirit of the model itself: daring, considerate and unapologetically assured. Since its inception, GANNI has stood out with its playful, personality-driven tackle Scandinavian type, however its actual achievement lies in making sustainability and high quality style really feel approachable.
With workplaces in cities like Copenhagen, London and New York, and illustration in additional than 600 retailers globally, GANNI has confirmed that scaling responsibly isn’t simply attainable – it’s the longer term.
The GANNI Playbook: The right way to Get Began Making a Accountable Enterprise by Nicolaj Reffstrup and Brooke Roberts-Islam is completely accessible at GANNI.com and in GANNI shops
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